You know that feeling when you walk into a new business and feel like you've been transported back in time? It's the same feeling I get when I visit a website or social media page that has been beautifully designed and professionally set up. It's like walking into a museum or historical site—but with more options! When it comes to your online presence, though, there are two things that can help boost your local business's success: quality content and search engine optimization (SEO).
Make sure your information is 100% accurate
Make sure your information is 100% accurate. Update your address and phone number if you move or change your hours of operation. If you are a new business, make sure to list yourself on local directories such as Google My Business and Yelp! or LocationsNearby.com Be sure to include descriptions of what services or products are offered at each location so that customers can find out more about what they can expect when visiting each location (e.g., “We sell furniture from around the world”).
Know what your customers are looking for
When you know what your customers are looking for and what they're interested in, it's easier to create content that resonates with them. It will be more meaningful to them than simply throwing up an ad on Facebook or Instagram.
If you want to boost your local business's online presence, make sure you're creating content that is relevant for the people who visit your website or interact with your store.
Use a variety of sources to get the word out
Now that you're ready to start marketing your business online, there are a few things that can help get the word out. Use social media to spread the word. If you have an existing following on Facebook, Twitter or Instagram, use these platforms as much as possible. Also consider posting photos of your products and services so people can see what they'll be getting when they visit your store or place of business. For example: "Come check out my new line of jewelry! It's beautiful." Get listed in local directories like Google Local Business Center or Yelp! If one of those doesn't work for you yet (and maybe it doesn't), try searching for keywords related to what kind of business you run - then put those into a search engine and see if there are any results available under "Local Businesses Nearby." You might also want go out into town with flyers advertising upcoming events at various locations throughout town--that way potential customers know exactly where they need go before deciding whether or not this place would fit into their lives well enough so far :)
Bonus tip: don't overlook the power of social media
Social media is a great way to get the word out about your business. You can use it to share news and events, as well as give people a way to contact you. Social media is also an excellent way for businesses to connect with their customers and build relationships.
The best thing about social media is that it's not just limited to Twitter or Facebook; there are hundreds of other platforms available today, including Instagram (which has over 1 billion users worldwide), Pinterest, LinkedIn Pulse & LinkedIn Pulse Newsfeeds/Slideshows - all great ways for small businesses like yours!
Your website and social media pages can help you earn repeat customers
Your website and social media pages can help you earn repeat customers. If a customer has found you through one of your online channels, then it's likely that they will return again. As such, it’s important to communicate with them on the platforms where they are most likely to engage with you. This will increase the likelihood that when someone does come back for another purchase or service from your business, there will be more than just one chance encounter!
If you’re still not sure where to start, reach out to us at [email protected] and we can help you get started with a free website audit today! We’re here for all your business needs and can provide support in whatever way works best for your business.